Privacy Policy
Secret City Adventures
1. Introduction
This Privacy Policy describes how Secret City Studio Inc. (operating as Secret City Adventures), and in certain cases 8791678 Canada Inc. (collectively referred to as “we,” “us,” “our,” or the “Company”), collect, use, disclose, and protect your personal information when you visit our website at www.secretcityadventures.com (the “Site”), book or participate in our immersive experiences, or otherwise interact with us.
We are committed to protecting your privacy and handling your personal information in accordance with the Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial privacy legislation in Ontario, Canada.
By using our Site, booking an experience, or providing us with your personal information, you acknowledge that you have read and understood this Privacy Policy.
2. Information We Collect
We may collect the following types of personal information:
2.1 Information You Provide to Us
Booking Information: When you book an experience through our third-party booking platform (Bookeo), we collect your name, email address, phone number, group size, and details about the experience you are booking.
Waiver and Liability Forms: Before participating in certain experiences, you or members of your group may be required to sign a waiver or liability release form. These forms may collect your name, date of birth, signature, emergency contact information, and health-related information relevant to your safe participation.
Contact Information: When you contact us via email, phone, or through our website contact form, we collect the information you provide, such as your name, email address, and the content of your message.
Payment Information: Payments are processed through Bookeo’s integrated payment system. We do not directly collect or store your credit card or financial account details on our servers.
2.2 Information Collected Automatically
Website Usage Data: When you visit our Site, we automatically collect certain information through cookies and similar technologies, including your IP address, browser type, operating system, referring URLs, pages visited, time spent on pages, and other browsing behaviour.
Google Analytics: We use Google Analytics to collect and analyze website traffic data. Google Analytics uses cookies to collect information about your use of our Site. This data is aggregated and anonymized where possible.
Social Media Pixels: We use tracking pixels from social media platforms (such as Meta/Facebook and other advertising networks) on our Site. These pixels collect data about your browsing activity to help us measure the effectiveness of our advertising and deliver relevant ads to you on those platforms.
2.3 Information from Third Parties
We may receive limited information from third-party platforms, such as Bookeo, related to your bookings and transactions with us.
3. How We Use Your Information
We use your personal information for the following purposes:
To process and manage your bookings and provide our immersive experience services
To communicate with you regarding your bookings, including confirmations, updates, and follow-up communications
To administer waivers and liability forms required for participation in our experiences
To ensure the health and safety of participants during our experiences
To respond to your inquiries, requests, and customer service needs
To analyze website usage and improve the functionality and content of our Site
To measure the performance and effectiveness of our advertising campaigns
To comply with legal obligations and enforce our terms of service
To protect against fraud, unauthorized transactions, and other liabilities
4. Cookies and Tracking Technologies
Our Site uses cookies and similar tracking technologies to enhance your browsing experience and collect usage data. Cookies are small data files stored on your device when you visit a website.
4.1 Types of Cookies We Use
Strictly Necessary Cookies: These cookies are essential for the operation of our Site. They enable core functionality such as page navigation and access to secure areas. The Site cannot function properly without these cookies.
Analytics Cookies: We use Google Analytics cookies to understand how visitors interact with our Site. These cookies collect information in an aggregated form to help us improve our Site’s performance and user experience.
Advertising Cookies: Social media tracking pixels and advertising cookies are used to deliver relevant advertisements to you and to measure the effectiveness of our advertising campaigns on third-party platforms.
4.2 Managing Cookies
You can control and manage cookies through your browser settings. Most browsers allow you to refuse or delete cookies. Please note that disabling cookies may affect the functionality of our Site. You may also opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.
5. Disclosure of Your Information
We do not sell your personal information. We may share your personal information in the following circumstances:
5.1 Service Providers
We share information with trusted third-party service providers who assist us in operating our business, including:
Bookeo: Our online booking and payment processing platform. Bookeo processes your booking details and payment information on our behalf. Bookeo’s handling of your data is governed by their own privacy policy.
Google Analytics: Website analytics provider that processes aggregated and anonymized usage data.
Social Media Platforms: Advertising platforms (such as Meta/Facebook) that receive data from tracking pixels to help us deliver and measure ads.
5.2 Legal and Safety Disclosures
We may disclose your personal information if required by law, regulation, legal process, or governmental request, or when we believe disclosure is necessary to protect our rights, your safety, or the safety of others.
5.3 Business Transfers
In the event of a merger, acquisition, reorganization, or sale of assets, your personal information may be transferred as part of that transaction. We will notify you of any such change in ownership or control of your personal information.
6. Photographs and Video
We may capture photographs or video recordings during our immersive experiences for internal operational purposes, such as safety monitoring, staff training, and quality assurance. These recordings are used solely for internal purposes and are not published on our website, social media, or any other public platform without your explicit consent.
7. Waivers and Liability Forms
Certain experiences require participants to complete and sign a waiver or liability release form prior to participation. These forms may collect personal information including your name, date of birth, emergency contact details, signature, and any health or medical conditions relevant to your safe participation.
Waiver information is collected solely for the purpose of managing risk, ensuring participant safety, and fulfilling our legal obligations. This information is stored securely and retained only for as long as necessary to fulfil these purposes or as required by law.
8. Children’s Privacy
Some of our immersive experiences are open to participants under the age of 18. When a minor participates, their booking is typically made by a parent or legal guardian, and any required waiver or liability form must be signed by a parent or legal guardian on their behalf.
We do not knowingly collect personal information directly from children under the age of 13 without parental consent. If you are a parent or guardian and believe your child has provided us with personal information without your consent, please contact us at team@secretcityadventures.com and we will take steps to remove that information.
9. Data Retention
We retain your personal information only for as long as is necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Specifically:
Booking Data: Retained for the duration needed to provide our services and for a reasonable period thereafter for record-keeping, legal, and tax purposes.
Waivers and Liability Forms: Retained for a period consistent with applicable limitation periods under Ontario law, typically a minimum of two years following the experience date, or longer if required by law or for the protection of legal claims.
Website Analytics Data: Aggregated and anonymized analytics data may be retained indefinitely. Identifiable data collected through cookies is subject to the retention policies of the respective third-party providers (Google Analytics, social media platforms).
Communications: Records of your communications with us (emails, inquiries) are retained for as long as necessary to resolve your request and for a reasonable period thereafter.
10. Data Security
We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, use, alteration, or disclosure. These measures include secure data storage, access controls, and encryption of data in transit where applicable.
However, no method of transmission over the Internet or method of electronic storage is completely secure. While we strive to protect your personal information, we cannot guarantee its absolute security.
11. Your Rights Under PIPEDA
Under the Personal Information Protection and Electronic Documents Act (PIPEDA), you have the following rights with respect to your personal information:
Right of Access: You have the right to request access to the personal information we hold about you and to be informed of its use and disclosure.
Right to Correction: You have the right to request that we correct any inaccurate or incomplete personal information we hold about you.
Right to Withdraw Consent: You may withdraw your consent to our collection, use, or disclosure of your personal information at any time, subject to legal or contractual restrictions. Withdrawal of consent may affect our ability to provide certain services to you.
Right to Complain: If you believe we have not handled your personal information in accordance with PIPEDA, you have the right to file a complaint with the Office of the Privacy Commissioner of Canada.
To exercise any of these rights, please contact us using the information provided in Section 14 below. We will respond to your request within 30 days, as required by PIPEDA.
12. Third-Party Links
Our Site may contain links to third-party websites, services, or platforms (including Bookeo, social media sites, and venue partner websites). We are not responsible for the privacy practices or content of these third-party sites. We encourage you to review the privacy policies of any third-party sites you visit.
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or for other operational reasons. When we make material changes, we will update the “Last Updated” date at the top of this policy and, where appropriate, notify you by email or through a notice on our Site.
We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.
14. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our handling of your personal information, please contact us at:
Secret City Studio Inc.
Operating as Secret City Adventures
328 Walmer Rd, Toronto, ON M5R 2Y4, Canada
Email: team@secretcityadventures.com
Website: www.secretcityadventures.com
For complaints regarding our privacy practices, you may also contact the Office of the Privacy Commissioner of Canada at www.priv.gc.ca.
Note on Legal Entities: Certain experiences operated under the Secret City Adventures brand may be provided by 8791678 Canada Inc. References to “we,” “us,” and “our” in this policy apply equally to Secret City Studio Inc. and 8791678 Canada Inc. as applicable to the specific experience or service you are using.